4 The Geeks ! 4 the Geeks

Thursday, December 29, 2005

Intel Inside logo kicked out.

The world's largets chip making company, Intel said yesterday that they are
going changing their previous logo showing a lowered 'e' to the logo with an
oval around the text 'intel inside'.

The phrase "Leap ahead" will supplant
"Intel Inside," which launched the Silicon Valley giant into public
awareness in the 1990's and helped it build the world's No. 5 brand, worth
an estimated $36 billion, according to consultancy Interbrand.

The company said that although the "Intel Inside" tagline will
disappear, it will retain a marketing program with that name in which Intel
helps PC makers advertise products that use its chips.

Source: Reuters


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